Summary:
Salesforce is more than just a customer relationship management (CRM) platform. As the first mainstream example cloud platform, Saleseforce has not only brought technologies such as data analytics and generative AI into the mainstream, but has done so in a way that is focussed on real-world applications that drive business success. And today it truly can be the single source of truth in an organisation and, therefore, put data at the centre of decision-making.
In this Whitepaper...
We will look at how the platform’s potential can be maximised, including using clearly defined objectives and identifying key performance indicators (KPIs) that align with organisational goals.
In addition, we will look at the importance of data quality.
