Do you have any issues with Google Analytics source tracking when using Pardot forms?
One of our clients, James & James, found that Pardot redirects within forms were skewing Google Analytics source data. Well done to Elisha and Luke who, with persistence, skill, and some help from Pardot support, found a way to resolve the issue.
Thank you Luke and Elisha for generously sharing this solution!
3 Steps to Track Google Analytics Source for Pardot Form Completion
- Add the Google Tag Manager and Google Analytics ‘Global site tag’ codes that you use on your main website to the HTML of the Pardot form template
- Update the ‘Google Analytics settings’ variable in GTM to allow cross-domain tracking across ecommercefulfilment.com and go.pardot.com
- Add go.pardot.com to the ‘Referral Exclusion List’ in Google Analytics
There you have it.
Your Google Analytics source should accurately track across Pardot forms!
Thank you James & James 🙂
