Setanta College, situated in numerous locations internationally, but is based mainly out of
Limerick and Dublin has earned a reputation as an internationally renowned centre of
excellence in all aspects of human performance and development. Established in 1999, the
college has consistently upheld high standards in education, research, and innovation. This
case study explores Setanta College’s decision to partner with Tether, a Salesforce
implementation provider, as explained by Justin Deegan, Head of Operations at Setanta
Setanta College, like many educational institutions, recognised the need to streamline its
operations, enhance communication with students and faculty, and optimise administrative
processes. They identified Salesforce as the ideal platform to achieve these objectives, but
the challenge was selecting the right implementation partner to ensure a seamless
The Decision-Making Process
In the process of selecting a Salesforce implementation partner, Setanta College assessed
several providers. Among them, Tether emerged as the preferred choice for several key
reasons, as explained by Justin Deegan:
1. Competitive Price Point: Setanta College, as a responsible institution, was keen on
optimising its investments. Tether offered a competitive pricing structure, aligning with the
college’s financial considerations without compromising on quality.
2. Persuasion and Expertise: Tether demonstrated a deep understanding of Setanta College’s
unique requirements. Justin Deegan noted that Tether’s team took the time to understand
the college’s goals and tailor their proposal accordingly, showcasing a high level of
persuasion and expertise.
3. Exceptional Value for Money: The value proposition presented by Tether stood out.
Setanta College was impressed by the comprehensive package of services, which included
not only Salesforce implementation but also ongoing support and training, ensuring long-
4. Rapid Response Time: Responsiveness was a crucial factor in Setanta College’s decision-
making process. Tether exhibited an impressive response time, addressing queries and
concerns promptly, instilling confidence in their ability to deliver efficiently.
5. Positive Referral from Salesforce: Tether came highly recommended by Salesforce itself.
This referral from a trusted industry leader validated Tether’s credibility and reinforced
Setanta College’s decision.
The Implementation Process
Setanta College’s partnership with Tether for Salesforce implementation commenced
smoothly. Tether’s team leveraged their expertise to tailor the Salesforce platform to the
college’s specific needs. The implementation was completed within the agreed timeline and
budget, minimising disruptions to ongoing operations.
With Salesforce successfully integrated into Setanta College’s operations, the institution has
experienced significant improvements in its administrative efficiency. Communication
between staff, students, and faculty has been streamlined, resulting in enhanced
collaboration and a better overall experience. Setanta College now has a centralised system
for managing data, enabling data-driven decision-making and improved resource allocation.
Setanta College’s decision to collaborate with Tether for Salesforce implementation has
proven to be a strategic choice. By considering factors such as price point, persuasion, value
for money, response time, and Salesforce’s referral, the college has not only optimised its
operations but also positioned itself for continued growth and success in its mission to excel
in human performance and development.
This case study underscores the importance of selecting the right implementation partner in
achieving successful digital transformation, and how Tether emerged as the ideal choice for
Setanta College’s unique needs and aspirations.